Proper flower hydration is essential for every florist who wants their creations to shine and last. In this article, we’ll uncover the top 10 common mistakes florists make with flower hydration and how to avoid them. From forgetting to give stems a fresh cut to using dirty tools, these pitfalls can lead to wilted, lifeless blooms. But don’t worry—by understanding these mistakes and taking simple corrective steps, you can keep your flowers fresh, vibrant, and ready to dazzle your clients. Discover how to optimize your floral arrangements and maintain the health of your blooms with our expert tips.

Create stunning, professional bouquets in just two minutes with my easy-to-follow technique! 🌸🌿 In this post, I revisit my popular 2018 YouTube video, sharing key steps like the half-turn method, perfect stem selection, and creative mixing and matching. Whether you’re a pro or a hobbyist, this guide will help you maximize your blooms and create beautiful bouquets effortlessly. Check out the full video for detailed tips and tricks! #BouquetBootcamp

Red, white and blue can be challenging colors to work with in floristry but are often asked for during patriotic events, memorial services, and obviously, 4th of July!🇺🇲 The good news is that reds, whites and blues can be a wonderful inspiration for elevated and sophisticated palettes for all occasion.  Here are my top TWO […]

It’s almost too basic to be worth a blog post, except… it’s actually not. Flower quality can be really hard to assess at times. Some floppy, wilty flowers can bounce back after 6-12 hours of hydration, while some flowers can be saved with the right flower food or conditioner, and, on top of that, some […]

Summer always seems to arrive early but the Virginia heat and humidity brings an abundance of new summer blooms worth celebrating. Local flowers are a treasure and my go-to when in season.  But seasonal blooms can deliver unique challenges. They require flexibility with colors and varieties so  this is where color theory becomes especially useful! […]

Installation hesitation? I get it.  Between Pinterest, Instagram, and editorials, clients are exposed to bigger, grander, and more complex floral designs than ever.  These wow-worthy designs make for eye-popping photos and guest experiences, but they also require significant time, product, and clever construction on our part.  Furthermore, each venue, design, and recipe can require unique […]