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Summer always seems to arrive early but the Virginia heat and humidity brings an abundance of new summer blooms worth celebrating. Local flowers are a treasure and my go-to when in season.  But seasonal blooms can deliver unique challenges. They require flexibility with colors and varieties so  this is where color theory becomes especially useful! […]

Amy Balsters, The Floral Coach®, Floral Installation

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Installation hesitation? I get it.  Between Pinterest, Instagram, and editorials, clients are exposed to bigger, grander, and more complex floral designs than ever.  These wow-worthy designs make for eye-popping photos and guest experiences, but they also require significant time, product, and clever construction on our part.  Furthermore, each venue, design, and recipe can require unique […]

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Flowers are expensive. And hellebore are no exception. They can also be prone to wilting, so it’s tough to take the risk on these divas when you are trying to order efficiently and run a profitable business. One of the ways to mitigate the risk is to be mindful of a few key ordering tips and know how to handle them well (including reviving them). Great care for your stems can make a big difference in their performance and your bottom line. As a result, I’m fairly passionate about care and handling!

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Accent Decor is known for their trend-forward and drool-worthy home and event pieces like containers, planters, decorative elements and so much more. If you haven’t heard of them, you’ve maybe heard of their famous “Harlow” stand (a late 2010’s and current must-have).And I’ve had the privilege of working with the talented team at Accent Decor […]

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Pastels are supposedly the “colors of spring,” right? Except when you look around, many blooms available in this current season are sometimes eye-shutteringly vibrant: the iconic tulip fields of Holland are flush with reds, purples, and hot pinks. Hyacinth blooms into a saturated violet. Forsythia’s bushes seem to scream spring’s arrival from the interstate median…in […]

Rose Processing Tips the Floral Pros Use

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If there’s one thing I cherish in the bustling world of floral design, it’s finding those golden nuggets of efficiency that allow our focus to be on creating beauty! Today, I’m sharing a swift and efficient way to prep your roses. This tip has been a game-changer for me on every event and holiday, including […]

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