Currently on National tour with Mayesh Wholesale to present Floral Fundamentals, A Design Bootcamp
Your audience came to learn.
Regardless of experience level, every attendee leaves with something real—new skills, fresh perspective, and the confidence to put it all into practice the moment they get home. Amy has a rare ability to meet people exactly where they are—and move them meaningfully forward.
Amy Balsters makes sure they leave transformed.
Honored to Have Spoken in Partnership with
Bouquet Bootcamp® Students
24+
years in Floral industry
1,800+
ONE GOAL
To help designers confidently create artful, professional, designs profitably and efficiently.
DEsigners Taught
10,000+
Notable Events from the Last Few Years
Sweet Root Village Installation Workshop
2024 Miami 6-9
Cal Flowers Fun in the Sun, San Diego
Bloom Trust Co Presentation
2023
Petals Edge Team Training
Flora Fetish Team Training, Austin
Mayesh Open House Design Presentation, Charleston
Mayesh Design Tour Stop, Cleveland
Mayesh Design Tour Stop, Phoenix
Mayesh Design Tour Stop, Houston
Team Training, Kentucky
Mayesh Design Tour Stop, Charleston
SAF Convention presentation
Mayesh Design Tour Stop, Detroit
Mayesh Design Tour Stop, Los Angeles
2024
Mayesh Open House, color presentation, New Orleans
WUMFA Wisconsin main stage presentation and hands on workshop
NY Jewish Community fundraiser
2025
“Seasoned, smart, professional and wildly creative—these are a few adjectives that come to mind when I think of Amy. She has spoken at our Team Flower Conference twice. We love her, and the attendees love her too!”
Kelly Perry, Owner, Team Flower, 2020
“Amy is a rock-star in her warm, humorous approach to sharing her knowledge. She shared so much relevant, specific information about design and theory that was so helpful. Additionally, her work is stunning and her affability made it seem like you were learning from an old friend. Thank you Amy, I look forward to studying with you again.”
“Amy’s presentation was an A+. Her formal training has given her a breadth and depth of knowledge that sets her apart with a level of professionalism that is admirable. Her sense of humor is tempered in just the right doses, and her adaptability under extraordinary circumstances is incredible. You taught, created, and won the hearts of all!”
“My whole team is still talking about Amy and her presentation. They all follow her on Instagram and want to plan a cross country trip to learn from her! She is a completely all around powerhouse. She gives of herself completely and truly loves people. MVP!!”
“Absolutely captivating. Amy is real and honest, she has SO MUCH experience and completely beats you over the head with practical applications and real life design techniques that a lot of us practice but don't realize why we are doing it. I've heard her speak 4-5 times and still learn many completely new things each time.”
Feedback from Attendees
Amy Balsters, The Floral Coach®, is a nationally recognized floral educator, classically trained florist, and speaker whose teaching bridges the fundamentals of floristry with relevant, approachable design education for audiences at every level.
Her systems-based approach gives designers, gardeners, growers, and flower enthusiasts a clear framework for understanding why arrangements work, building the foundational fluency that makes any style more achievable and every result more intentional.
Selected for Mayesh Wholesale's national design tour in both 2023 and 2026, Amy brings a level of industry recognition and credibility that speaks for itself. She has presented across the United States to audiences ranging from working florists to dedicated flower enthusiasts, consistently leaving attendees inspired and equipped with skills they can apply immediately.
Who is The Floral Coach®?
Flourish Conference by Curate, St. Louis, 2019
Presenter
Social Media/Instagram Stories Presentation
Panel Presenter
“I have had the opportunity to work with Amy Balsters on multiple occasions, and every time, she has continued to be a dynamic and guiding light in this creative community.
From educating and teaching, to investing time and energy beyond expectations, Amy’s top priority continues to be helping others in both their professional and personal lives. Her ability to relate to others and offer guidance on a variety of topics is both inspiring and helpful, and she continually gives of herself to contribute to others’ success. I am excited to see the long-lasting impacts she makes on the industry.”
Ben Glass, Curate Cofounder and Director of Partnerships
Flower School Portland 2019
Masterclass
Bouquet and Centerpiece Design
“Amy did an amazing job!”
LauraLee Symes, Owner Flower School Portland
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Hunting Creek Garden Club, Virginia 2019
Presentation
Statement Piece Design
“Everyone in the club still talks about how wonderful and informative you were!”
Joyce Stevens, Hunting Creek Garden Club
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Independent Floral Designers Association 2020
Presenter
Virtual Seasonal Arrangement
“Amy’s educational background and intellectual curiosity about the world of floral design makes her a standout in the world of presenters. She is an engaging, exciting speaker and gave us an incredible amount of information about her design choices, color palettes and mechanics while making a seasonal floral design that became so much more meaningful than just a beautiful arrangement. We can’t wait to have her back!
Ellen Seagraves, AIFD, EMC, President - Independent Floral Designers Association
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Freelance Floral Intensive, Maryland 2019
Instructor
Bouquet and Centerpiece Design
“Amy taught a bouquet and centerpiece design at our Flower Freelance Intensive workshop in 2019. Amy's methods are fresh but simple, she breaks her techniques into easy to follow and understandable steps. She gives honest and helpful feedback and each of our students connected with her in a sweet and meaningful way. I have been a floral designer for years and I learned so incredibly much MYSELF! We will be begging her to come back next year ;)”
Sophie Felts, Sophie Felts Floral Design
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Design Sanctuary, Texas 2018, Maryland 2019
Educator
Centerpiece and Bouquet Design
“I do not think it is possible to adequately describe what an amazing teacher Amy is. I have been in the floral industry for over 30 years and have never seen anyone take the floral design process, simplify, and translate it into step by step instructions as well as she can. Her design style, mechanics, use of color, texture and line are spot on. And on top of all of it she is a fun, interesting and engaging speaker, by far my favorite floral educator of all time!
Sue Davis, Fresh Designs Floral
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If you haven't heard from our team within 72 hours, please email hello@thefloralcoach.com.
There are a number of ways I can show up to help you and your community. Here's a quick list hitting the ways we can work together:
• Speak at an event or conference
• Teach at a workshop
• Podcast/Publication Interview
• Train your team