Currently on National tour with Mayesh Wholesale to present Floral Fundamentals, A Design Bootcamp
Your audience came to learn.
Let me bring my years of unique floral experiences designing, teaching and consulting to your audience for a high impact, transformative presentation. Regardless of experience level, every attendee leaves with something real—new skills, fresh perspective, and the confidence to put it all into practice right away.
Let's make sure they leave transformed.
Amy, you are the best that I have come across. It is obvious that you have studied and refined your craft and everyone who has the opportunity to learn from you is LUCKY. You have a wonderful way of really TEACHING floral design. Your presentation was, hands down, the fan favorite!
FREELANCE FLORAL DESIGN INTENSIVE TEAM
Bouquet Bootcamp® Students
24+
years in Floral industry
1,800+
ONE GOAL
To help designers confidently create artful, professional, designs profitably and efficiently.
DEsigners Taught
10,000+
Stephanie Garrett AIFD, NCCPF, NORTH CAROLINA STATE FLORAL ASSOCIATION
I was very impressed with Amy's presentation and thankful for the obvious preparation at the North Carolina State Floral Association Conference.
I would definitely recommend Amy's educational services and presentation to any group looking for an expert that conveys information in a clear and concise manner. We hope to work with her again in the future.
Amy is truly one of the best in the industry — five-star reviews from our attendees at Wisconsin and Upper Midwest Florists Association (WUMFA) convention in 2025 and the Great Lakes Floral & Event Expo (GLFEE) in 2026 say it all.
Rodney P. Crittenden, AAF, CEO, GLFA and WUMFA
I just wanted to send a HUGE heartfelt thank you. The time you spent with our team this week was truly a gift. Your presence was a balm, and I can already see how rejuvenated and reinspired everyone feels as we head into spring.
I was so impressed by your kindness, intuition, and the way you supported the team over these two days. The knowledge you shared was EXACTLY what we've been needing, and I’m beyond grateful for you.
Sophie Felts FLORAL co.
Amy Balsters, The Floral Coach®, is a nationally recognized floral educator, classically trained florist, and speaker whose teaching bridges the fundamentals of floristry with relevant, approachable design education for audiences at every level.
Her systems-based approach gives designers, gardeners, growers, and flower enthusiasts a clear framework for understanding why arrangements work, building the foundational fluency that makes any style more achievable and every result more intentional.
Selected for Mayesh Wholesale's national design tour in both 2023 and 2026, Amy brings a level of industry recognition and credibility that speaks for itself. She has presented across the United States to audiences ranging from working florists to dedicated flower enthusiasts, consistently leaving attendees inspired and equipped with skills they can apply immediately.
Who is The Floral Coach®?
Feedback from Attendees
“Amy is a rock-star in her warm, humorous approach to sharing her knowledge. She shared so much relevant, specific information about design and theory that was so helpful. Additionally, her work is stunning and her affability made it seem like you were learning from an old friend. Thank you Amy, I look forward to studying with you again.”
“My whole team is still talking about Amy and her presentation. They all follow her on Instagram and want to plan a cross country trip to learn from her! She is a completely all around powerhouse. She gives of herself completely and truly loves people. MVP!!”
“Amy’s presentation was an A+. Her formal training has given her a breadth and depth of knowledge that sets her apart with a level of professionalism that is admirable. Her sense of humor is tempered in just the right doses, and her adaptability under extraordinary circumstances is incredible. You taught, created, and won the hearts of all!”
“Absolutely captivating. Amy is real and honest, she has SO MUCH experience and completely beats you over the head with practical applications and real life design techniques that a lot of us practice but don't realize why we are doing it. I've heard her speak 4-5 times and still learn many completely new things each time.”
"I cannot thank you enough for the day you spent with Hedge Fine Blooms and all the ladies, it was worth every penny I spent. I personally got so much out of it. I have purchased the books that you suggested for the shop and color wheels for everyone. You are a truly gifted teacher.!!! Thank you again for everything."
Karen Walker, Hedge Fine Blooms, Virginia
Flower School Portland 2019
Masterclass
Bouquet and Centerpiece Design
“Amy did an amazing job!”
LauraLee Symes, Owner Flower School Portland
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Hunting Creek Garden Club, Virginia 2019
Presentation
Statement Piece Design
“Everyone in the club still talks about how wonderful and informative you were!”
Joyce Stevens, Hunting Creek Garden Club
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Independent Floral Designers Association 2020
Presenter
Virtual Seasonal Arrangement
“Amy’s educational background and intellectual curiosity about the world of floral design makes her a standout in the world of presenters. She is an engaging, exciting speaker and gave us an incredible amount of information about her design choices, color palettes and mechanics while making a seasonal floral design that became so much more meaningful than just a beautiful arrangement. We can’t wait to have her back!
Ellen Seagraves, AIFD, EMC, President - Independent Floral Designers Association
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Freelance Floral Intensive, Maryland 2019
Instructor
Bouquet and Centerpiece Design
“Amy taught a bouquet and centerpiece design at our Flower Freelance Intensive workshop in 2019. Amy's methods are fresh but simple, she breaks her techniques into easy to follow and understandable steps. She gives honest and helpful feedback and each of our students connected with her in a sweet and meaningful way. I have been a floral designer for years and I learned so incredibly much MYSELF! We will be begging her to come back next year ;)”
Sophie Felts, Sophie Felts Floral Design
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Design Sanctuary, Texas 2018, Maryland 2019
Educator
Centerpiece and Bouquet Design
“I do not think it is possible to adequately describe what an amazing teacher Amy is. I have been in the floral industry for over 30 years and have never seen anyone take the floral design process, simplify, and translate it into step by step instructions as well as she can. Her design style, mechanics, use of color, texture and line are spot on. And on top of all of it she is a fun, interesting and engaging speaker, by far my favorite floral educator of all time!
Sue Davis, Fresh Designs Floral
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for additional questions,,please email hello@thefloralcoach.com.
Let's work together to bring professional. approachable, high impact education to your event.