Between thriving, surviving, and embracing hibernation, fall flora is a cluster of color and tones. It’s also a thrilling and fulfilling time to design. There’s so much uniqueness to work with! In the mix of fall, embracing color harmonies can be an inspiring path to build compelling palettes outside of the traditional, red, yellow and […]

More than ever, clients are asking for installations for their special events, weddings, baby showers, brand activations, corporate events and any other special moment they need a memorable floral. These special requests can create profitable opportunities and fresh eyes to any floral business.   But installations can also be intimidating. From pitching, to pricing, to production, […]

Looking to elevate your fall floral designs? Discover how to break free from traditional greens and use autumn foliage to create stunning, seasonal arrangements. From unexpected color palettes to unique texture combinations, this offers expert tips on using local and foraged foliages to transform your designs. Perfect for florists and flower enthusiasts alike!

Texture is an element of design defined as the visual and tactile experience of an object, the intersection of how an object looks and feels. Think of texture descriptors such as waxy, spiky, ridged, silky, velvety, rough, smooth, coarse, and so on.  All flowers have texture, whether they are smooth, like an anthurium, plump like […]

Learn the secrets to keeping your dahlias fresh, vibrant, and stunning in any floral design. From choosing the right size and source to proper conditioning and design techniques, this guide covers everything you need to make your dahlias shine all season long. Perfect for florists and flower enthusiasts alike!

Proper flower hydration is essential for every florist who wants their creations to shine and last. In this article, we’ll uncover the top 10 common mistakes florists make with flower hydration and how to avoid them. From forgetting to give stems a fresh cut to using dirty tools, these pitfalls can lead to wilted, lifeless blooms. But don’t worry—by understanding these mistakes and taking simple corrective steps, you can keep your flowers fresh, vibrant, and ready to dazzle your clients. Discover how to optimize your floral arrangements and maintain the health of your blooms with our expert tips.