Amy Balsters, The Floral Coach, Spring Bulbs

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March is a uniquely spectacular time for flowers. The spark of warmer, longer days encourages flowers to wake up, while winter’s lingering chill allows the most delicate blooms to take their sweet time coming of age. It’s the magical combination that gives us cherry blossoms, forsythia, daffodils, and all the other hallmarks of spring.  I’ve […]

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Today’s blog post is alllll about one of my favorite educational offerings: team training! All my life I’ve been the kind of person who wanted answers: the process, the theory, and the knowledge to explain why it all works! So, to become the designer I am today, I spent years learning, developing, and understanding floral design. From formal training, to freelancing, to retail and event work, I’ve seen so much and now I’d like to bring that experience to you and your team!

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Before spring properly arrives, it’s a great time to brush up on the fundamentals of care and handling because even if it’s not quite spring where you are, woody stems and blooming branches are entering the wholesale markets. They are so inspiring, but can sometimes be tricky to work with, so if you find woody stems a little intimidating, or if you need a refresher, this blog post is for you!

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For so many in the floral industry, winter is the time of slowing down, catching up on monster to-do lists, and (hopefully) getting a vacation in. For farmers, however, the work never ends and before winter is over, seed starting has already begun! It’s a juggling act all year of planning, preparation, and execution, over […]

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Color is one of the first elements we notice in a floral design, and is a favorite topic of mine to discuss and teach. It can be intimidating and complex, so I feel passionate about taking it back to the fundamentals to establish some color confidence 😉 A good grasp of color theory is one […]

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There’s a reason the Super Bowl is the same week as Valentine’s Day. A high-stakes marathon with feats of strength, skill, and endurance? Sound familiar?

Today on the blog, I share some ways to prepare your space and team for a big holiday like Valentine’s Day, including brushing up on design skills, planning energizing meals, and organizing spaces for efficiency. Check it out to make sure you’re ahead of the game!