Rose Processing Tips the Floral Pros Use

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If there’s one thing I cherish in the bustling world of floral design, it’s finding those golden nuggets of efficiency that allow our focus to be on creating beauty! Today, I’m sharing a swift and efficient way to prep your roses. This tip has been a game-changer for me on every event and holiday, including […]

Exquisite red floral arrangement by Amy Balsters, The Floral Coach®, perfect for romantic gestures or as a centerpiece in sophisticated decor. This bouquet features an array of red shades, from deep burgundy to bright crimson, combining luxury roses, lush peonies, and delicate carnations. The rich red palette symbolizes love and passion, making it ideal for weddings, anniversaries, or Valentine's Day celebrations. The diverse textures, from the softness of the petals to the sleekness of the tulip leaves, add depth and interest to this visually stunning piece. Amy Balsters' expertise in color theory and design shines through in the arrangement's ability to convey emotion and create ambiance, embodying the essence of love through the language of flowers.

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There’s a reason red is the color of love.  As a warm color, red pops, stands out, and draws our attention. Psychologically, warm colors like red elicit our strongest feelings, from anger to happiness and can feel strong, warm, and lively.  And if you have done your share of Valentine’s Day in the floral biz, […]

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Does this sound familiar? You walk into the wholesaler or scroll through an online catalog, and suddenly you’re a kid in a candy store.  Freedom roses, Piano garden roses Rubicon spray roses Red Mayra, Red Mikado, Black Baccara, Tess, Darcey…… Your mind starts racing. The different variations of just red are endless. Then add in […]

Amy Balsters, The Floral Coach®

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Warm days here in Virginia are a reminder that despite my desire for cozy sweaters and soup season, summer is still very much here and I’m celebrating summer’s final days and the flowers and textures that come with it.

From zinnias, to celosia, to echinacea, I’m holding on to every beautiful day and every beautiful bloom before we slowly slip into another autumn season.

If you, like me, aren’t *quite* ready to move on from summer, or if you’re needing some flower inspiration, check out the blog for an easy-read guide and tips on my favorite late-summer blooms!

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Do you love the idea of using local flowers but don’t know where to start with sourcing them? After living in three different states in the last 10 years, I have had a lot of ups and downs trying to source local flowers and navigate how to make them a part of my go-to sourcing strategy. So in today’s blog post, I am sharing ideas on how to find and incorporate local flowers into your work and how and why it is incredibly valuable to connect with the growers of local flowers in your area.

Morgan Aranda from Prema Designs shows off her design created during The Mayesh Design Workshop, Cleveland, Oh

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Florists’ Review Magazine has been a mainstay in the floral industry for over 100 years, reporting on everything from business to marketing strategies, to design trends. I’ve been flipping through these pages for 20 years of my career. So, when I found out the Mayesh Design Tour would be featured in this month’s issue, I […]

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