Here’s a question I want you to sit with for a second. After a consultation, have you ever walked away feeling totally aligned with your client … and then gotten an email two weeks later that made you realize you absolutely were not? Yeah. Me too. Here’s the truth: your clients are excited, overwhelmed, and […]

Here is the reality: trends change, but foundations are constant. From retail, to freelance, to editorial work, I have relied on color theory time and time again. So if there’s one trend that always stays the same? It’s Color Theory Confidence!  Fortunately, my friends at Florists’ Review feel the same! So when they contacted me […]

Originally published on Alexandra Farms Blog! Spray roses are one of the most versatile flowers available! They add stunning depth, color, and interest to bouquets and centerpieces, but they can also confidently stand as a single stem in a bud vase, face crushing hug after hug in a boutonniere, delicately lay as hair flowers, and […]

Between thriving, surviving, and embracing hibernation, fall flora is a cluster of color and tones. It’s also a thrilling and fulfilling time to design. There’s so much uniqueness to work with! In the mix of fall, embracing color harmonies can be an inspiring path to build compelling palettes outside of the traditional, red, yellow and […]

More than ever, clients are asking for installations for their special events, weddings, baby showers, brand activations, corporate events and any other special moment they need a memorable floral. These special requests can create profitable opportunities and fresh eyes to any floral business.   But installations can also be intimidating. From pitching, to pricing, to production, […]

Looking to elevate your fall floral designs? Discover how to break free from traditional greens and use autumn foliage to create stunning, seasonal arrangements. From unexpected color palettes to unique texture combinations, this offers expert tips on using local and foraged foliages to transform your designs. Perfect for florists and flower enthusiasts alike!