Proper flower hydration is essential for every florist who wants their creations to shine and last. In this article, we’ll uncover the top 10 common mistakes florists make with flower hydration and how to avoid them. From forgetting to give stems a fresh cut to using dirty tools, these pitfalls can lead to wilted, lifeless blooms. But don’t worry—by understanding these mistakes and taking simple corrective steps, you can keep your flowers fresh, vibrant, and ready to dazzle your clients. Discover how to optimize your floral arrangements and maintain the health of your blooms with our expert tips.

It’s almost too basic to be worth a blog post, except… it’s actually not. Flower quality can be really hard to assess at times. Some floppy, wilty flowers can bounce back after 6-12 hours of hydration, while some flowers can be saved with the right flower food or conditioner, and, on top of that, some […]