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In my recent blog post on my most-beloved design tool, the knife, I drew a lot of comparisons between floral designers and culinary artists. It has me reflecting about my relationship to the kitchen, how my floral design career was born from the food industry, and how full circle life can be. In 2021, Capital […]

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Have you ever been in a consultation with a client, and they say “I like every flower… except carnations?” It can be hard to undo years of a poor reputation, and carnations have one of the worst. Customers perceive them as cheap, ugly, and unremarkable. Can you blame them? Carnations are the focal flower of […]

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It’s tempting to have a “can’t have too much of a good thing” attitude about flowers. More is the quick solution to a happier client, right? Well, I beg to differ. Overstuffed bouquets are a frequent occurrence in floral design and are a common symptom of insecurity or inexperience. Not sure if the bouquet is […]

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Tired of your stems moving around as you try to build bouquets? They can slip down in the hands, collapse into each other and end up feeling congested and dense. When you try to make stem adjustments early on in the bouquet, you’ll run into a lot of shifting (and frustration) as you add more […]

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