Florists’ Review Magazine is the go-to resource for floral design information, from industry news, to business strategies, to trends,  and I’ve been flipping through these pages my whole twenty-year career, learning, gleaning, and growing. So when they asked me to do a tutorial on my absolute passion, bouquet making in the spiral method, I was […]

I’m often struck by the similarities between floral design and culinary arts.  As disciplines, they both deal in the creative, expressive, and emotive. Culturally, food and flowers can be celebratory but are also used to bring comfort and express sympathy in harder times. Practically, we source both from the earth and have to juggle performance […]

Phew! If you follow along with me on social media, you might see it’s been quite the summer. I’m finally home from weeks (…ok, months) of traveling. And while I’m enjoying my own bed for a change, I’m also filled with the satisfaction of time well spent on the road, educating, participating in conferences, and […]

Have you ever been in a consultation with a client, and they say “I like every flower… except carnations?” It can be hard to undo years of a poor reputation, and carnations have one of the worst. Customers perceive them as cheap, ugly, and unremarkable. Can you blame them? Carnations are the focal flower of […]

We’ve all done it. You’re about 99% of the way done with the bouquet: just a finesse here, a little petal clean up there, and then all of a sudden… snap. That perfectly-placed, showy, ruffly ranunculus head is broken. Sigh. Like all things with floral design, a little prep work can save you from just […]

Ever since I was a young business owner, I’ve loved Mayesh flowers. Through the years, this amazing company has helped me pull together tricky palettes, shipped me last-minute, event-saving flowers to the farthest reaches of the country, and has offered endless inspiration.  As a florist, our success can be limited or liberated by our suppliers. […]