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Red, white and blue can be challenging colors to work with in floristry but are often asked for during patriotic events, memorial services, and obviously, 4th of July!🇺🇲 The good news is that reds, whites and blues can be a wonderful inspiration for elevated and sophisticated palettes for all occasion.  Here are my top TWO […]

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It’s almost too basic to be worth a blog post, except… it’s actually not. Flower quality can be really hard to assess at times. Some floppy, wilty flowers can bounce back after 6-12 hours of hydration, while some flowers can be saved with the right flower food or conditioner, and, on top of that, some […]

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Summer always seems to arrive early but the Virginia heat and humidity brings an abundance of new summer blooms worth celebrating. Local flowers are a treasure and my go-to when in season.  But seasonal blooms can deliver unique challenges. They require flexibility with colors and varieties so  this is where color theory becomes especially useful! […]

Amy Balsters, The Floral Coach®, Floral Installation

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Installation hesitation? I get it.  Between Pinterest, Instagram, and editorials, clients are exposed to bigger, grander, and more complex floral designs than ever.  These wow-worthy designs make for eye-popping photos and guest experiences, but they also require significant time, product, and clever construction on our part.  Furthermore, each venue, design, and recipe can require unique […]

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Flowers are expensive. And hellebore are no exception. They can also be prone to wilting, so it’s tough to take the risk on these divas when you are trying to order efficiently and run a profitable business. One of the ways to mitigate the risk is to be mindful of a few key ordering tips and know how to handle them well (including reviving them). Great care for your stems can make a big difference in their performance and your bottom line. As a result, I’m fairly passionate about care and handling!

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Accent Decor is known for their trend-forward and drool-worthy home and event pieces like containers, planters, decorative elements and so much more. If you haven’t heard of them, you’ve maybe heard of their famous “Harlow” stand (a late 2010’s and current must-have).And I’ve had the privilege of working with the talented team at Accent Decor […]

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