On color harmonies, pattern recognition, and the honor of teaching this at the Virginia Museum of Fine Arts. I want to tell you about something that still doesn’t feel entirely real. On Thursday, October 8, I’m speaking at the Virginia Museum of Fine Arts as a guest speaker for Fine Arts & Flowers. Fine Arts […]

Here’s a question I want you to sit with for a second. After a consultation, have you ever walked away feeling totally aligned with your client … and then gotten an email two weeks later that made you realize you absolutely were not? Yeah. Me too. Here’s the truth: your clients are excited, overwhelmed, and […]

Here is the reality: trends change, but foundations are constant. From retail, to freelance, to editorial work, I have relied on color theory time and time again. So if there’s one trend that always stays the same? It’s Color Theory Confidence!  Fortunately, my friends at Florists’ Review feel the same! So when they contacted me […]

Originally published on Alexandra Farms Blog! Spray roses are one of the most versatile flowers available! They add stunning depth, color, and interest to bouquets and centerpieces, but they can also confidently stand as a single stem in a bud vase, face crushing hug after hug in a boutonniere, delicately lay as hair flowers, and […]

Between thriving, surviving, and embracing hibernation, fall flora is a cluster of color and tones. It’s also a thrilling and fulfilling time to design. There’s so much uniqueness to work with! In the mix of fall, embracing color harmonies can be an inspiring path to build compelling palettes outside of the traditional, red, yellow and […]

More than ever, clients are asking for installations for their special events, weddings, baby showers, brand activations, corporate events and any other special moment they need a memorable floral. These special requests can create profitable opportunities and fresh eyes to any floral business.   But installations can also be intimidating. From pitching, to pricing, to production, […]