Videography by Vona B. Productions

“Real…Honest and Absolutely Captivating.”

Impactful, professional and fun floral education for any audience craving meaningful floral education. 

Contact Amy here or at hello@thefloralcoach.com for information on hiring her to speak or teach at your next in person or virtual floral event!

Inspiring Designers At These Past Events

Team Flower Conference 2020

Educator

Design Sanctuary

Educator

“Seasoned, smart, professional and wildly creative—these are a few adjectives that come to mind when I think of Amy. She has spoken at our Team Flower Conference twice. We love her, and the attendees love her too!”

Kelly Perry, Owner, Team Flower

“Amy is a rock-star in her warm, humorous approach to sharing her knowledge. She shared so much relevant, specific information about design and theory that was so helpful. Additionally, her work is stunning and her affability made it seem like you were learning from an old friend. Thank you Amy, I look forward to studying with you again.”

“Amy’s presentation was an A+. Her formal training has given her a breadth and depth of knowledge that sets her apart with a level of professionalism that is admirable. Her sense of humor is tempered in just the right doses, and her adaptability under extraordinary circumstances is incredible. You taught, created, and won the hearts of all!”

“My whole team is still talking about Amy and her presentation. They all follow her on Instagram and want to plan a cross country trip to learn from her! Thank you for sharing such solid design and mechanics.”

“Absolutely captivating. Amy is real and honest, she has SO MUCH experience and completely beats you over the head with practical applications and real life design techniques that a lot of us practice but don't realize why we are doing it. I've heard her speak 4-5 times and still learn many completely new things each time. She is a completely all around powerhouse. She gives of herself completely and truly loves people. MVP!!”

What Attendees Have Said

Flourish Conference by Curate, St. Louis, 2019

Presenter 

Social Media/Instagram Stories Presentation
Panel Presenter

“I have had the opportunity to work with Amy Balsters on multiple occasions, and every time, she has continued to be a dynamic and guiding light in this creative community. From educating and teaching, to investing time and energy beyond expectations, Amy’s top priority continues to be helping others in both their professional and personal lives. Her ability to relate to others and offer guidance on a variety of topics is both inspiring and helpful, and she continually gives of herself to contribute to others’ success. I am excited to see the long-lasting impacts she makes on the industry.”

Ben Glass, Curate Cofounder and Director of Partnerships

Flower School Portland 2019

Masterclass

Bouquet and Centerpiece Design

“Amy did an amazing job!”

LauraLee Symes, Owner Flower School Portland

Hunting Creek Garden Club, Virginia 2019

Presentation

Statement Piece Design

“Everyone in the club still talks about how wonderful and informative you were!”

 Joyce Stevens, Hunting Creek Garden Club 

Independent Floral Designers Association 2020

Presenter

Virtual Seasonal Arrangement 

“Amy’s educational background and intellectual curiosity about the world of floral design makes her a standout in the world of presenters. She is an engaging, exciting speaker and gave us an incredible amount of information about her design choices, color palettes and mechanics while making a seasonal floral design that became so much more meaningful than just a beautiful arrangement. We can’t wait to have her back!

Ellen Seagraves, AIFD, EMC, President - Independent Floral Designers Association

Freelance Floral Intensive, Maryland 2019

Instructor

Bouquet and Centerpiece Design

“Amy taught a bouquet and centerpiece design at our Flower Freelance Intensive workshop in 2019. Amy's methods are fresh but simple, she breaks her techniques into easy to follow and understandable steps. She gives honest and helpful feedback and each of our students connected with her in a sweet and meaningful way. I have been a floral designer for years and I learned so incredibly much MYSELF! We will be begging her to come back next year ;)”

Sophie Felts, Sophie Felts Floral Design

Design Sanctuary, Texas 2018, Maryland 2019

Educator

Centerpiece and Bouquet Design

“I do not think it is possible to adequately describe what an amazing teacher Amy is. I have been in the floral industry for over 30 years and have never seen anyone take the floral design process, simplify, and translate it into step by step instructions as well as she can. Her design style, mechanics, use of color, texture and line are spot on. And on top of all of it she is a fun, interesting and engaging speaker, by far my favorite floral educator of all time! 

Sue Davis, Fresh Designs Floral

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